Social Media Analytics

Business Insider’s Social Media Analytics half day conference and reception will explore the most effective use of social media in your marketing campaigns and publishing strategy. What should you measure -- impressions, clicks, followers, circles, likes, all of the above? Learn from Fortune 500 companies and social media experts how to monitor, measure, and effectively analyze your social media efforts!

Specific topics include:
- 40,000 foot view: how social media is changing business!
- It’s the money, stupid: Getting real ROI out of social media. What to do, which platforms to use, what to measure, which tools to measure with, how to judge success, what to keep doing, what to stop doing
- Move over, SEO: How to optimize your content and product for social media and sharing
- Social in the post-PC world; how to think about and measure social media for smart phones, iPads, connected TVs, apps, and HTML5 web

Follow us on Twitter @BI_SocialMedia for updates on the conference!