Find out how to measure the ROI of your social media efforts at Business Insider's Social Media ROI conference on September 27, 2012 in New York.
Marketers and publishers both know that social media tools are among their quickest, most effective means of reaching consumers. From Facebook to Twitter, Foursquare, YouTube, Google+, LinkedIn, and more, the social web is ingrained across all age groups and demographics. As a result, companies have incorporated these tools into their marketing budgets every step of the way. In fact, according to a recent WebLiquid survey, the majority of marketers plan to increase their social media monitoring spend next year.