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Everyone likes to be “liked.” But for companies using social media to achieve real, tangible, measurable results, the real question is, “How does this grow my business?”
From the largest Fortune 500 brand to the smallest Main Street retailer, social media is no popularity contest anymore: It’s about ROI. Leading companies like American Express, Major League Baseball, Nike, Victoria’s Secret, Apple, FedEx and Macy’s are finding ways to turn eyeballs into profits online and measure and learn from their results. What are the best practices top brands are employing to leverage the leading technology platforms—Facebook, Twitter, Foursquare, LinkedIn, Google+, Pinterest, Instagram—to attract and retain customers? How are they integrating multi-platform strategies to best reach their intended audiences, and turn engagement into dollars? How can both large and growing companies use social media to grow, get closer to existing and potential customers, build their brands, offer more responsive customer service, and better understand and take advantage of the growth in niche and local markets?
At Social Media ROI, we’ll explore what it takes to get beyond the like, the share, the tweet, the link, and the pin. In our one-day, single stage format, we will feature:
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